A Study on Organic Products and People’s Purchase Practices in Coimbatore City

Abstract

            With the increase availability of organic products at the consumer markets the consumers attitude has changed positive towards them. But with initial rush of consumer purchase waning the real motives behind the consumers preference towards organic food is getting exposed. This article aims to understand the real reasons why the people buy organic products and the factors that hinder the adoption of organic products by the consumers. The availability of organic food at popular outlets seems to help their adoption by consumers who would otherwise skip organic products but the same availability with higher price also drives away potential buyers. This research as stated above will be aimed at the number of factors that hinder the purchase and also analyze the pricing of organic products and it contribution towards consumers avoiding organic products.