A Study on Consumer Behavior towards Green Products and Barriers in Consumer Purchase Decision

Abstract

Eco-friendly products are also known as green products and environment friendly products as they are bio-degradable, leaving minimal carbon foot-print and causing minimal harm to people and the environment. Production of eco-friendly and green products has increased over past few years. Yet, the consumption of these products remains very low compared to the conventional, non eco-friendly and non-green products of the same category. This paper proposes to expose the extent to which the attitude of the consumer is favorable towards purchasing of green products and eco-friendly products thereby, to place on record the proposals to promote the need for the use of these products. It also accesses the barriers in society that act as detriments in the use of green products.
A quantitative analysis was used for the research.The survey was conducted in the state of Kerala among people 18-65 years old who are social media users. The questionnaire method was used for this paper which was circulated online. The paper contains an assessed sample of 252 respondents, male and female, which was distributed online and the samples and responses were collected. Stratified Random Sampling was used for the study.