An Analysis of Investors Perception towards Various Investment Avenues after Covid-19 Crisis

Abstract

The Covid-19 has affected the worldwide financial market in an incomparable way. This study is made to know how the investor perceives the current pandemic situation. The main objectives of the study are to find out whether the factors influence the investment decisions across gender, to find out the satisfaction level of investors across gender and preference of investment avenues after covid-19 Crisis. To study the perception of investors, the descriptive research design has been used. The sample unit consist of investors of Sri Balaji Stocks and Securities. The data has been collected from 110 investors with well-structured questions. The tools used for data analysis areIndependent T-test, Garrett’s ranking and Percentage Analysis. Investors had realized that share Market investment is much more important during the period of lock down. After the first wave of Covid-19, people started investing more in Stock Market and they have learnt the merits of it.This study concludes that Majority of the respondents prefer Gold & silver and stock market but they have not preferred mutual fund, which are the largest investment scheme. Hence the government has to take necessary steps to encourage the investors to invest in mutual funds. The younger peer group have to start investing at their earlier stage at regular basis, this would help them to save more money for their future.