A Study On Consumer’s Brand Preference Towards Consumer Goods A Special Reference To Hair Oil In Tirunelvalli District

Abstract

Consumer market is a comprehensive process for which every company going to sustain their market position  in various way. For that they are applying various strategy in the form of making advertising, product development, customer retaining, market research etc., Market research is the best tool to measure the customers attitude and brand preference of various product in the competitive market condition. In today’s market, costumer is  sovereign so that whether directly or indirectly all the companies are going to sell their products in a competitive way for that they are applying various marketing strategies according to the needs of the customers expectation.  In this moment the researchers has chosen the topic on A Study On Consumer’s Brand Preference Towards Consumer Goods A Special Reference To  Hair Oil In Tirunelvalli District for that the researcher has fixed two objectives namely  to find out consumers demographic factors of the respondent in Tirunelveli District and To know reason and level of satisfaction of the respondents, To know the customer’s attitudes and satisfaction of the respondents and to offer valid suggestions and recommendations to Hair Oil products.  In order to fulfil the objectives the two types of data has been collected from the study area that is primary and secondary data. Moreover that raw data has been collected and framed to well-prepared questionnaire for obtained the objective of the research. Then the collected data has been converted with help of the various statistical tools like percentage/ Standard Deviation, Mean Value, Frequency of the Factor, and chi- square test etc., the data have been carefully scrutinized and edited in order to ensure accuracy, consistency, and completeness. Most of the analyses are based on the responses presented in the form of frequency tables. The data tabulated are systematically processed and interpreted on the basis of the objectives formulated. To foster the business opportunities, there are a number of services being offered by the company. In this contest, the research has chosen the topic.