Analysis Of Gen-Z Social Media Promulgation Factors Influencing Online Shopping Insolences With References To Tiruvallur Dt.

Abstract

The Aim Of This Factors Influencing Online Shopping Attitudes Research Is To Look Into The Factors That Influence Gen Z's Purchasing Attitudes Through Advertising And Marketing On Social Media. A Well-Planned Interview Schedule Was Established, And Data From 340 Gen Z Respondents Was Obtained. To Analyses The Buying Attitude Variables Through Social Media Marketing With A Particular Focus On Gen Z, Percentage Analysis, Descriptive Statistics, T-Test, And Linear Regression Were Used. On Gen Z, Social Media Marketing Is More Successful Than Traditional Marketing Strategies. This Is Supported By Findings In The Research That Social Media Marketing Has A Positive Effect On Their Purchasing Intent, Brand Awareness, Product Understanding, Brand Satisfaction, And Customer-Business Interactions .It Also Reveals That Using Social Media To Build Brand Awareness, Engagement, Product Understanding, And Customer-Business Experiences Can Eventually Affect Gen Z's Purchasing Intent.