E-Wallet Market in India and To Identify Various Factors Affecting Customer Preference

Abstract

In today's world we come across so many different modes of payments and one of the most commonly used medium is E-wallet which is used by almost everyone around us. There are many E-wallets available in the market like Paytm. Google Pay etc. which are very common among people. 

These E-wallets are a very convenient mode of payment making life easier for us. This research paper seeks to find out the impact of different E-wallets and study the consumer preference for the same among a group of a sample of 200 around us. The various factors are studied which are dependent on independent factors which have significant effect on E-wallets. Techniques like 2 sample T-tests and graphs/tables are used in the analysis of the primary data collected. As observed and supported by data it was established that E-wallets are affected by different consumer preferences depending on various factors.