Predictors of Online Shopping During Covid-19 Pandemic in Developing Country: Qualitative Analysis

Abstract

COVID-19 has a major impact on global marketing, customer behavior, and attitudes. The impact of COVID-19 on consumers' lifestyle, buying, and consumption patterns in Jordan was also important. People are increasingly avoiding in-store purchases in favor of alternative product sources. The growth of the internet has a positive impact on the business world. Online shopping is becoming more popular as the number of online retailers increases in the internet world. The aim of this research is to look into issues of trust, perceived ease of use, and perceived risk in Jordanian online shopping. The qualitative portion of this study was conducted through deep interviews with five Jordanian online shoppers, using a method of descriptive study. Data from interviews with various informants, observations at various locations, and reviews of several literatures by various researchers were all analyzed. According to the findings of this study, trust, perceived ease of use, and perceived risk all have an impact on online purchases. Consumer confidence in an existing online site leads to increased online shopping rate. The lower the risk perceived leads to a greater decision to make an online purchase by consumers. As a result, the online store should provide excellent service in order for customers to remain confident and satisfied when shopping online.