Analysing The Emotions and Preferencesof Viewerswith Regard to Troll Memes In Social Media – A Special Reference To “Kirubakiruba” Youtube Video Song

Abstract

              Social media is a common platform used by all age groups of people.The people mostly use social media platform such as You Tube, Facebook, Twitter, Instagram, Tumblr, Pinterest, Snapshot, and LinkedIn.  Social media is popular for its effective visibility online for various videos, trolls, and memes etc, and considered as an influential tool to spread information and focus on any particular issue.   Among many videos some becomes viral in social media. ‘kirubaKiruba’ a trending religious video song in YouTube became popular in 2020 and attracted huge audiences and increased the viewers and subscribers for that song. This study attempts to analyseaudience emotions, preferences and estimate theirresponses to find out the reasons why this social media content goes viral?The proposed study analyses the emotions and responses of the public through regression analysis with the help of qualitative and quantitative data to delve deeper into the subject.