A SWOT Analysis to Improve The Marketing of Young Coconut Chips

Abstract

This paper determines the relationship between the strengths, weaknesses, opportunities and threats for the marketing of young coconut chips in Indragiri Hilir district. The results of the research will allow a more accurate forecast of the relationship between strength and opportunity, thereby minimizing the Weaknesses and Threats to the marketing of young coconut chips. Coconut production centers are a strength in the marketing of young coconut chips. Young coconut chips are a derivative product of coconut meat as a leading commodity opportunity.