Effect of Distribution Cost and Promotion Cost on Tyre Industries Sales Performance

Abstract

The purpose of this research is to analyze the effect of promotion cost which has a significant effect on sales performance, the effect of distribution cost on sales performance. The method used in this research is quantitative method, data collection method by distributing questionnaires to packaging industry employees. The population in this study were industrial employees in Jabodetabek whose numbers have not been identified with certainty. The questionnaire was distributed electronically using simple random sampling technique. The results of the questionnaire returned were 90 respondents. Based on the results of data analysis, it is concluded that distribution costs do not have a significant effect on sales performance. An increase in the distribution cost variable will not be followed by an increase in sales performance and a decrease in the variable distribution cost will not be followed by a decrease in sales performance. Promotion cost will not affect sales performance. The novelty of this research is the variable relationship model of promotion cost, sales performance and distribution cost. The results of this study can become a reference reference for future research to be applied in other places or countries.