Citizen Awareness and Perception on Digital India Services in Greater Chennai Corporation

Abstract

Digital India campaign is an initiative taken by the Indian Government to confirm the government services are accessible to the citizen. The government wants to make ensure the vision and pillars of digital India programme in an effective manner. The key aim is to spread the awareness about Digital India programme across the all parts of Indian nation. The main objective of the study is to assess the citizen awareness and perception of digital India services at Greater Chennai Corporation.This research followed descriptive research design and target population is citizenresiding in Greater Chennai Corporation. The sample size of the study is 105 and the sampling method is used in this research as non-probability sampling as well a convenience method of sampling for the target population. The major instrument for collecting the datathroughstructured questionnaire using 5-Point Likert scale. In this research study, suggests that keeping citizenengaged with the digital services is the most important aspect of digital India programme as it leads them to feel confident and make towards better results. Future research would bepre determine the additional categories like usage, satisfaction, loyalty and empowerment of citizens’ through digital India services.