A Study on Value Added Service among Customer towards Selected Private Banks in Coimbatore

Abstract

The Banking Industry is one of the basic instruments of economic growth. There has been amazing growth in profits in banking industry over the last two decades. Privatization is closely associated with the phenomena of globalization and liberalization. Private sector banks pioneered the use of technology to provide enhanced customer services. The widespread application of internet banking has made it possible to market financial products and services on a global basis. It provides various value added services viz., ATM services, Credit Cards, Demat Cards, Student banking ,Special NRI Services, Tele and internet banking, Online trading Business, Insurance, Retail banking, Special deposit scheme, special deposit scheme Other facilities to the customers. The bank recapitalization plan by Government of India is expected to push credit growth in the country to 15 per cent and as a result help the GDP grow by 7 per cent in FY19.