A Study On Concept And Impact Of Social Advertisements

Abstract

The major motive of the study is to give clear knowledge about the concept of social advertisements. Social advertisement helps in vanishing the public issues like health, safety, environment and development. Social advertisements are also named as non – commercial advertisements. Social advertisements are normally non-controversial and non-profit approach. Social advertisements give a way to build relationships with people. It creates awareness among people about current problems in the society. In recent times, social advertisements act as an important character in changing the attitude and behaviour of the people in a good way. It encourages the people to come out from their previous bad behaviour. Sometimes, people in the society do not have any knowledge about the problems in the society. So, it explains about the recent problems and gives knowledge to people about the problems happens in the society. The research is followed out through survey around 100 respondents with the well – planned questionnaire. With the help of this study, we are going to see the concept and the impact of the social advertisements elaborately.