A Study On Impact Of Covid- 19 On Online Shopping With Reference To Mysuru City

Abstract

The research identifies Customers who determine their buying behavior to explore the effects of a pandemic on offline as well as online shopping patterns. Clarification of offline and online purchases is being examined to check the value of two different channels. To find out the factors that manipulate offline and online buying alternative succession. The predominant aim of the study, to deliver offline and online shopping choices. To know the decision making which is associated with online and offline that stimulates consumer to select whether to go with online or offline shopping and influence of COVID 19 on online shopping at Mysore city. The study was conducted based on a random sampling method and primary data has been gathered from eighty respondents through a prearranged questionnaire. The statistical tool which is used to analyze the objectives is ANOVA, Crosstabulation, T-test, Correlation, and Regression. From the analysis of data, it has been identified that this pandemic has influenced buying preference. Hence, it has been concluded that this pandemic is changing the buying perception where most of the customers changed the preference from offline to online.