Handloom Industry-A Study on Impact of International Marketing Strategy for Customer Retention

Abstract

Handloom enterprise is the biggest handicraft enterprise in India. It's miles the second one biggest source of rural employment after agriculture. Handlooms, a traditional wear in India has lost its significance slowly with the appearance of low and alluring synthetic fabric. Make in India campaign is taking an initiative to sell handloom industry in domestic and international degree. America, UK, Germany and France are some of the pinnacle ten countries to in which the Indian handloom merchandise exported. The Indian authorities launched handloom emblem to ensure its distinctiveness, flexibility of manufacturing, openness to innovations, adaptability. The industry is a high labor and coffee capital intensive and sustainable in nature. Studies displaying that this enterprise affords over 6.5 million employments directly and indirectly. There are quite a few papers, journals, websites and articles are posted and reviewed to understand the applicable records and describing the records, development and scope of the enterprise in global market