The Future of Over-The-Top Platforms after Covid-19 Pandemic

Abstract

The major boon happened in the field of film industry during covid 19 pandemic was the huge growth in subscription rate of Over the top (OTT) platforms. The film theatres and shootings are all suspended and this made people think of an alternative way to enjoy movies without going out. People started the subscription and enjoy watching movies inside the home. In order to predict the future of OTT platforms after the pandemic gets over, a quantitative survey is conducted among 350 subscribers of these platforms and the responses are analyzed. The study also focused to find the popular OTT platform of time and to compare the experience of watching movies in theatres with that of OTT platforms. Probability sampling method is used to select the samples and the they are choosing randomly. The questionnaire is distributed through online media. This study also suggests whether the new film directors and producers who came up with their small works have a future in industry. Many low budget art and commercial films are released through OTT platforms during nationwide lockdown in India. Many of these films are widely accepted by the audience. Therefore, it is obvious that audience are waiting for more of their pieces of artworks. The survey analysis revealed that Amazon prime is the widely used OTT platform among the subscribers followed by Netflix and Hotstar. It also showed that 79.75% of subscribers still likes to watch the movies through online streaming devices even after theatres get open. About 90 percent subscribers are obvious that they wouldn’t withdraw subscription after pandemic.