A Suggested Visualization of Extension Service Quality for Vegetable Farmers from Their Viewpoint in the Governorate of Baghdad
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Abstract
The research aimed to prepare a proposed perception of the quality of extension service for vegetable farmers from their point of view in the governorate of Baghdad, and in order to achieve the aim of the research, a scheme was prepared consisting of (45) criteria distributed into (10) fields, which are : Sources of service provision , Objective of extension service, Targeted ,The basis for preparing the advisory service,The timing of providing the service, The subjects and content of the extension service, The method and methods of the extension service, The service providers, Interaction, coordination and joint work, Monitoring, evaluation and continuous improvement. Data were collected from a random sample of 108 respondents from vegetable farmers 30% of the agricultural divisions in each district in Baghdad governorate amounted to three agricultural divisions, namely Mahmoudiya, Yusufiya, and Al-Madaen, as well as reviewing documents and reports, and personal interviews with the directors of the concerned agricultural divisions, and getting acquainted with the approval of vegetable farmers towards the proposed perception scheme for the quality of service. The indicative method is by means of a questionnaire that included a quadruple scale of approval, consisting of : strongly agree, agree, disagree, completely disagree, with a garde of 1,2,3 and 4 respectively. The data were collected during the last two months of the year 2020, and the results of the research were concluded that each of the fields and Standards of the proposal obtained a weighted mean between (3.01-3.38), which are greater than the hypothesis of (2.5) degrees,and coupled with all the above-mentioned fields and standards achieved their final form. It was concluded from this that the respondents are aware of the importance of standards that should be met in the agricultural extension service, and that vegetable growers are able to determine the characteristics of this service that is provided to them, and this confirms their need for an extension service that is described with quality in all its components. Accordingly, the two researchers recommended that the extension organization and its local organizations work to achieve quality in the extension service provided to farmers with continuous improvement and the importance of adopting and adopting the fields and standards of this study in order to apply them in activities, projects and extension programs to provide a quality extension service that meets the needs of farmers and help them manage their activities. Properly and sustainably agricultural .