Cycling Tourism Activity: An Alternative in Times of Covid 19 in the Destination of Sucre and San Vicente

Abstract

The objective of this research is to promote bicycle tourism as an economic reactivation activity in the cantons of Sucre and San Vicente. The information obtained through field and bibliographic sources allowed a descriptive analysis that consisted in defining the scale for the development of the measurement instrument. Reference is made to countries that are involved in public policies to encourage bicycle tourism and its profitability. A continuous improvement program is designed to integrate the different reactivation modalities such as festivals, routes and itinerant bicycle routes, proposing marketing tools that allow the dissemination of the same, also defining the study of the seasonality of the demand in order to define the periods of attendance of bicycle tourism in the locality.