A Study of Impact of Online Purchasing on Customer’s Satisfaction in Pune City, India

Abstract

Due to the faster growth rate and development of internet which strongly impact on the marketing world. Now a day, it is one of the most effective tools where buyer and sellers can use for trading purpose. Various businesses come with creative ideas and ways to promote their products or services through different online platforms. Study describes the importance of modern marketing as compared to traditional marketing. This study is related to identify different factors responsible for customer’s satisfaction of online purchasing or shopping. Study is based on primary and secondary data and targeted 280 respondents in pune city.