Main Article Content
Digital marketing is the platform for theelectronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by digital media. It is a strategy of using the purpose of the undertaken study is to examine the effectiveness of online advertising and also about the promoting activities through internet It is the emerging options used for marketing in simpler ways. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of digital communication tools, has encouraged businesses to change the way of communicating the product.This study shows precautions to be taken for effective implementation of digital marketing to reap tremendous potential to increase in sales. This helps for a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service.