A Study on Customer Perception towards Kitchen Appliances
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Abstract
Understanding consumer’s choice regarding the purchase of any goods and services is a difficult task. It is important to understand the factors affecting the customer perception. This study is conducting to identify the customer opinion on kitchen appliances and to make a comparative analysis between kitchen appliance brands like TTK Prestige, Hawkins and Butterfly with respect to price, quality, color, innovation, safety and healthy and services after sales.
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Mathuri M, Madan S, S. M. . (2021). A Study on Customer Perception towards Kitchen Appliances. Annals of the Romanian Society for Cell Biology, 25(6), 3182–3192. Retrieved from https://annalsofrscb.ro/index.php/journal/article/view/6038
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