A Study on Consumer Perception Towards MLM Products In Bengaluru City

Abstract

Direct Marketing Companies are also called as Network Marketing and Multi-Level Marketing Companies which market their Products through network of distributors. These independent Distributors receives Commission based on the Sales achieved by them. The uniqueness of this business is such that the products sold through direct Sales are usually not found or sold in retail outlets. Therefore, it is very challenging for direct selling Companies in terms of designing, satisfying and marketing the Products in the local market. It has become more challenging for the Companies to market products due to the negative opinion of buyers because of the unethical practices followed by few companies towards pushing the Product among customers. The purpose of this study is to identify the perception of the Consumers towards the Products sold in Multilevel Marketing so that the Companies can look into and make improvements on it.