A Comparative Study on Customers Satisfaction towards Android Operating System and Iphone Operating System in Moblie Phone

Abstract

Android and Apple’s IOS have been playing virtual role in the Smartphone era in this present generation. Since in present generation  we have seen revolutionary changes in the usage of mobile phones. An attempt is made to identify various factors that influence purchase decision between consumer’s  and lastly to analyse which OS gave user’s more satisfaction. Apple with its iPhone series created a huge turnover in the market but Android OS launched by Google challenged the dominance of Apple IOS . The increased number of users store personal and non-personal data in there OS. This requires a more secure mobile operating system. Among the widely used mobile operating systems, Android and IOS are the major vendors. Android is open source and IOS is complex but secured. However, present security features in Android operating system are insufficient to secure user's data compared to IOS. This paper focuses on the security system that is adopted by the two operating systems and a general idea of the comparison between the two major OS. We will be comparing and analysing both the operating systems by factors such as security, file transfer, updates and some other features. Further we have seen the smart phone market was preferred by youth who have preference for innovations. A comparative study was done keeping this in mind to identify the consumer’s preference towards the two most popular operating system and to analyse which operating system gave user’s more satisfaction. Percentage analysis, ANOVA , t-test and Friedman Ranking was used to analyse the responses. Primary data was collected from 150 respondents in Coimbatore city.