Main Article Content
This study purposed to examine the relationships among the factors of the green business (GB), the inspiration of the public mind for the green economy (IGE) and green economy (GE), and verify the structural relationship model of the green economy (GE). The populations were 14,382 undergraduate students of Mahasarakham Business School, Mahasarakham University, Thailand in Semester 1 in the 2016 Academic Year. The sample group included 400 undergraduate students, collected from the population group. The research instrument was the constructed questionnaire. The model confirmation was examined by the structural equation model (SEM). The results illustrated that the exogenous latent variable of GB was positively associated with IGE and GE with an effect of 0.90 and 0.77 respectively. The IGE was positively associated with GE with an effect of 0.64. The model of green economy for environmental conservation was verified by the criteria of Chi-Square/df value with lesser or equal to 5, RMSEA, and RMR (Root Means Residual) with less than 0.05, GFI, and AGFI between 0.90-1.00.