Selection of Attributes/Factors of Food and Beverage Outlets in Delhi

Abstract

In today’s time, there are numerous factors that a customer or guest looks upon while selecting a food or beverage outlet. Today, people not only give preference to cost friendly restaurant but also look upon the services provided, location of restaurant, behaviour of restaurant staff, cleanliness, value for money and so many other parameters. If a food outlet provides excellent services to the customer than customer always likes to go that outlet again. So, selection of a restaurant or any food/beverage outlet by the customer based on the attributes of the outlet is considered as the noteworthy core concept in the hospitality industry. The purpose of this study is to identify the attributes/features/ services or facilities provided by the existing food/beverage outlets in Delhi and finding satisfaction and dissatisfaction level corresponding to each attribute. Attributes were chosen based on the earlier literature done by various researchers.