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Growing concerns by leading innovative firms is leading to the transition of new value-based sustainable production processes for resource and environmental sustainability. This is due to manufacturing firm’s contribution of energy, air and water emission from production operations and invariably affecting overall performance in the form of cost of pollutant. Consequently, little or no study in Malaysia has captured the dynamic nature of the factors determining the implementation of green initiative (green servitization strategy) favorable in adopting MS:ISO1400I. Thus, the need to investigate the profitability of using green servitization as an alternative to current manufacturing firm production process.