A Study on Customers’ Perception towards Digital Payment System with Special Reference to Coimbatore City

Abstract

The last decade has seen tremendous growth in use of internet and mobile phone in India. Increasing use of internet, mobile penetration and government initiative such as Digital India are acting as catalyst which leads to exponential growth in use of digital payment. Electronics Consumer transaction made at point of sale (POS) for services and products either through internet banking or mobile banking using smart phone or card payment are called as digital payment. The consumer perception of digital payment has a significant and positive impact on adoption of digital payment. Digital payments are the trend of the day. In a mixed economy like ours, this is a great boon for all the users around the world. Digital payment system completely changes the traditional system of making and receiving payment throughout the world. It saves time, energy and resources. The present study is to analyse the awareness level and purpose of usage of digital payment systems. The results show that the respondents are highly aware about debit cards and digital payment system is used highly for utility payments.