Diagnosing The Mediating Impact of IT Core Competency on The Link Between IT Flexibility and Sustainable Competitive Advantage During Covid-19 Pandemic

Abstract

This study aims to look at the integration impact of IT flexibility (ITF) and IT core competency to look at the mediating impact of IT core competency on the link between ITF and sustainable competitive advantage (SCA), as well as to investigate if ITF influences SCA. To assess the impact of IT core competency on SCA, the researcher connected a quantitative and cross-sectional approach, for obtaining information from 60 Jordanian public shareholding companies with a focus on upper-level managers. In particular, this study initiated its inquiry by conducting 60 study surveys with open shareholding firms in Jordan. Hence, the information acquired from the basic condition modeling (SEM) method offers a significant amount of knowledge for the investigation. Thus, follow-up inquiry is required involving several nations as this would offer more support to the development of an understanding of the ITF and sustainable competitive advantage issue. Such inquiry would also generate different conditions and outcomes in various settings.