The Usage of e-Marketing for Halal food in Malaysia

Abstract

A quickly developing human civilization is likewise trailed by a fast advancement of data innovation. The current fast mechanical advancement is brought about by the presence of web. This paper means to advance Muslim marketing using e-commerce to influence Muslim customers’ intention to purchase HALAL productfrom Muslim marketing. Research is being done to complete this proposal. Many markets are selling halal product but not all product in certain market is halal and there is still have some of the product there is no halal certificate. Promoting halal product to Muslim consumer is one of the best options in this new era. SABASUN Hypermarket Sdn. Bhd. In Kuala Terengganu is one of the Muslim markets that very concerned about halal certificate. Other than opening the market around Terengganu and Kelantan using E-commerce can be one of the best options to expend Muslim product around Malaysia or can be worldwide.