Impact of Corporate Social Responsibility Initiatives of Bhilai Steel Plant and ACC Jamul on the Perception of Beneficiaries

Abstract

This paper focuses on the impact of Corporate Social Responsibility (CSR) practices on the perception of the beneficiaries availing the fruits of CSR. Based on empirical observations the paper provides an overview of CSR initiatives of large scale public and private sector companies operating in Durg district of Chhattisgarh and the perception of the beneficiaries regarding the intentions of the companies towards social welfare. Based on the survey it was found that the companies have taken CSR initiatives in various fields like education, health care, environment, infrastructure development, women empowerment, vocational training etc. For this research, attempt has been made to find out whether the CSR initiatives in the area of education, health care, environment and infrastructure development have affected the perception of the beneficiaries positively or not. It was found that CSR initiatives on education, health care and infrastructure development have affected the perception of the beneficiaries positively. On the other hand CSR initiative in the field of environment has not affected the perception of the beneficiaries favourably. This indicates that the companies are ignoring their environmental responsibility which is one of the important elements of the triple bottom line. The companies need to make a balance between their environmental, social and economic responsibilities.